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The Reality of Augmented Reality...
Published:Wed, 22 Feb 2012 08:44:44 -0800
On the gut level, reactions to Google's recently leaked top secret augmented reality eyeglasses can be split into two broad camps: the WTF!?! crew (concerned with privacy) and......
Published:Wed, 22 Feb 2012 08:44:44 -0800
On the gut level, reactions to Google's recently leaked top secret augmented reality eyeglasses can be split into two broad camps: the WTF!?! crew (concerned with privacy) and......
Augmented reality set to enhance London...
Published:Wed, 22 Feb 2012 23:28:28 -0800
New 'augmented reality' technology is coming to the London Eye, as well as shops and adverts near you. But will you like what you see, asks Matt Warman......
Published:Wed, 22 Feb 2012 23:28:28 -0800
New 'augmented reality' technology is coming to the London Eye, as well as shops and adverts near you. But will you like what you see, asks Matt Warman......
Blippar Launches “Blipp to Buy” Off...
Published:Mon, 27 Feb 2012 06:02:00 -0800
LONDON--(BUSINESSWIRE)-- New service enables m-commerce through augmented reality technology Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and ......
Published:Mon, 27 Feb 2012 06:02:00 -0800
LONDON--(BUSINESSWIRE)-- New service enables m-commerce through augmented reality technology Follows successful trials with major brands including Tesco, Aer Lingus, Clinique and ......
Total Immersion Targets Game Developers...
Published:Mon, 27 Feb 2012 11:03:04 -0800
Los Angeles-based Total Immersion, the developer of augmented reality technology, is looking to apply its technology to the game development market, the firm said Monday. Accordin......
Published:Mon, 27 Feb 2012 11:03:04 -0800
Los Angeles-based Total Immersion, the developer of augmented reality technology, is looking to apply its technology to the game development market, the firm said Monday. Accordin......
Android-powered Google Glasses: The aug...
Published:Wed, 22 Feb 2012 05:26:41 -0800
It's about time: By the end of 2012, Google will launch a pair of Android-powered, augmented reality head-up display glasses.......
Published:Wed, 22 Feb 2012 05:26:41 -0800
It's about time: By the end of 2012, Google will launch a pair of Android-powered, augmented reality head-up display glasses.......
No industry has embraced Augmented Reality to the degree with which the advertising industry has.
It’s not difficult to see why companies from IBM to BMW and Ray ban to Apple have utilised Augmented Reality to market their products. Overlaying Real world environments with product info creates immersive opportunities which encourage consumers to interact and explore.
2011 has been the year that Advertising with Augmented Reality has hit the markets and the pick up by advertisers has been immense with too many examples to mention in one article.
Please take some time to browse this resource for Augmented Reality advertising and leave us your comments.
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